If you don't know who Steve Stoute is then you don't know hip hop! Just kidding, but really, he is one of the most influential movers & shakers in the industry. You can credit him with branding artists such as Nas and Mary J. Blige, building a successful advertising company with Jay Z and authoring the book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy which has been turned into a documentary to be televised on VH1. Big things!
Take sometime out to listen to Steve drop some knowledge about the industry and "The Tanning of America" in the interview below. You will learn a thing or two!